Crate of Fresh Fruit



Will is passionate about a sustainable future, it sits right at heart of his vision, our team and the Squid portfolio. Will founded our first startup, ‘Squid Markets’, on 6th October 2020. Since then he has grown the business into three market operations that provide Squid with exposure to a multitude of different startup brands. Will spends most of his time spread across the portfolio working on marketing, sales and general business development. 

Easily distracted by - ‘Dogs and pubs’

Catchphrase - ‘What could possibly go wrong?’


Operations Manager

Affectionately known as ‘Fabulous Fabiana’, Fabi is the operational and organisational brains here at Squid. She’s in charge of keeping everything in order, running our existing operation and general Will management. 


Keen to join one of our projects, looking to work for us or just have a general enquiry? Please contact Fabi through the contact us page or alternatively via her email address provided below:



Easily distracted by - ‘Will’

Catchphrase - ‘Will, what are you thinking about now?’